PRERIKA RAO
I am a storyteller passionate about crafting meaningful brand narratives. I have written about design, fashion, craft, art & culture, horology, hospitality, automobiles, education, technology, and grassroots social initiatives. Well-researched and evocative, my content has helped brands by significantly increasing their engagement, website traffic, CTR, share of voice, and lead generation figures.
WEBSITE | SOCIAL MEDIA | BLOG | NEWSLETTERS | PRESS NOTES
WEBSITE
PEARL ACADEMY
SEO & GEO optimized content generation | Homepage + webpages, FAQs, landing pages, subsites
(+)50% website traffic, (+)25% conversion rate
Pearlacademy.com - Life@Pearl Page (Click to view website)
JAYPORE
SEO optimized content creation | Homepage, craft page, FAQs, sitemap, catalogues
(+)30% website traffic, (+)15% engagement
Jaypore.com/Craft Page (Click to view website)
SOCIAL MEDIA
PEARL ACADEMY
Customized Tonality – Authoritative on LinkedIn, Youthful on IG, Informative on X, Prideful on FB
Focus on creating industry leadership, engaging & student-first brand narrative
(+)55% engagement across platforms
Adobe Awards (Click to see post)
28 Years of Pearl (Click to see post)
Homegrown Feature (Click to see post)
PDF Awards (Click to see post)
JAYPORE
Instagram-centric messaging – aesthetic, craft-heavy, culture-soaked, and highly evocative
Focus on emphasizing craft & artisanal authority, brand personality, and building enhanced UGC
(+)65% Instagram engagement, (+)75% UGC
Mirali Collection Launch (Click to see post)
Weekend Mood (Click to see post)
Jaipur LitFest Style Files (Click to see post)
EXCLUSIVELY.COM
IG & FB centric messaging - Fun, design savvy, trendsetting, and predominantly visual
Focus on luxury connoisseur positioning, style blog tonality, & highlighting designer associations
(+)40% IG & FB engagement
Fashion Week Street Style (Click to see post)
Rapid Fire with Nikhil Thampi - IG (Click to see post)
BLOG
PEARL ACADEMY
Long-form blog content on fashion, design, media, and business
Opinion pieces, trend analyses, industry reports, edtech updates, style guides, entertainment listicles
(+) 35% blog engagement, (+) 52% blog traffic, (+) 30% CTR
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JAYPORE
Blog content on Indian craft, textile heritage, design traditions, contemporary revival projects, artisanal communities, grassroot initiatives by the brand, craft & design collaborations, and brand collections/events
(+) 40% blog engagement, (+) 35% CTR
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NEWSLETTER
PEARL ACADEMY
Newsletters for prospective & existing students, internal & external stakeholders, and industry partners
A/B testing and data-backed content optimization for enhanced audience reception and engagement
(+) 30% open rates, (+) 20% CTRs, (+) 15% conversion rate
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PRESS NOTES
CARTIER
Global press releases for Cartier’s India-centric initiatives | Middle East & India press releases for Cartier’s international activations | Written on horology, vintage automobiles, Haute Joaillerie, luxury industry, celebrity endorsements/red carpet appearances, and brand heritage
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NICOBAR
Clean, crisp, & evocative press notes to align with the brand’s modern design and living ethos
Writeups for brand launch, new stores, design ethos, new collections, business plan, & founder profiles
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AZURE HOSPITALITY
Press release for the launch of Azure Hospitality’s new concept dining establishment – Sly Granny
Concept note, founders’ profile, décor precis, mood setting tasting menu & teaser creatives
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BORDER&FALL
Press note for special anthropology project: The Sari: A How to Drape Film Series & international crowdfunding program | Emphasis on authoritative & informative tonality
© 2025 PRERIKA RAO. ALL RIGHTS RESERVED.
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