PRERIKA RAO
Research & analysis have underpinned my entire career. This has included industry & market sentiment analysis, positioning scoping, demographic profiling, competitive intelligence gathering, social media listening, PR share of voice determination, trend report compilation, social media, influencer & newsletter campaigns performance evaluation. Tools used -
Mintel, Google Analytics, Sprout Social, Hype Auditor, Adobe Analytics, Meta Ads, DMR.
(*) While I have actively contributed to market research efforts of all the companies I have worked with, I have included two specific examples given their standalone project nature.
CARTIER
Quarterly Asia Pacific luxury industry & competitive analysis submitted to Cartier Middle East office and Paris headquarters
NET-A-PORTER
Existing social media analysis and subsequent social media recommendations for coming quarter presented to NAP London team as part of course project for London College of Fashion | Plan selected by NAP team for real life implementation
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