PRERIKA RAO
Understanding a brand’s philosophy and what makes its story unique has helped me craft forceful PR campaigns for them. This commitment to brand authenticity, coupled with strong communication, writing, research, and media management skills, has underpinned my PR work for leading design, heritage, luxury, and lifestyle brands.
CARTIER
Quarterly PR strategy development with international team | India media familiarization for Dubai and Paris teams & celebrity collaborators | Project-specific PR planning & execution |Business, Horology, Jewelry, Luxury, Society, Trade media engagement | Competitive, campaign & ongoing PR activities analyses
MONTBLANC
PR strategy for smartwatch launch, UNICEF collaboration, and new brand ambassador | Planning & execution for marquee brand event with UNICEF and AB De Villiers | Tier I influencers outreach & engagement | Campaign report for international office
NICOBAR
Brand launch strategy – website, first store, founding & design team introduction, design philosophy | PR planning and execution for launch events in Mumbai and New Delhi | Ongoing PR outreach for brand, business, design, and lifestyle stories | Industry, competitive, and brand PR performance analyses
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