PRERIKA RAO
Starting as a part-time social media contributor in 2012, I have grown with the medium, developing a deep-rooted and almost intuitive understanding of its functioning. I have worked with lifestyle, design, and education brands to manage their end-to-end social media requirements and create transformative engagement campaigns to boost their market positioning, KPIs, and overall customer perception.
PEARL ACADEMY
Yearly, quarterly & campaign-specific social media planning | Developing overall and platform-specific brand content tonality
Special content campaigns | Agency coordination & direct contribution for content calendar, posting, creatives, videos, ORM
(+)55% engagement; (+)40% organic followers across platforms
JAYPORE
Developing social media strategy for brand positioning, signature collections, store launches
In-house content development & publishing | Event/association-specific social media campaigns
(+)63% engagement, (+)25% organic followers across platforms
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