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PRERIKA RAO

From opinion pieces on pressing current issues and thought-provoking industry analyses, to slice-of-life commentaries and lighter leisure reads, I have helped build a compelling voice for brands, contributed to creative leaders’ op-eds, and written with passion for myself.  I have written on design, fashion, craft, inclusivity, socio-political issues, grassroots social impact initiatives, art, and life as an Indian culture geek.

OP-ED

 

PEARL ACADEMY 

Helped draft and edit opinion pieces by Prof. Nandita Abraham, ex-President of

Pearl Academy, on a variety of topics in her position as a leading design educator.

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Medium Article (Click to read)

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 Business of Fashion Interview (Click to read)

GUEST COLUMN

 

EXCLUSIVELY.COM

Compiled a Vogue India travel column for Mohini Boparai,

co-founder, Exclusively.com, and leading Indian fashion expert

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Vogue Postcard (Click to read)

BLOG

 

PEARL ACADEMY, JAYPORE, EXCLUSIVELY.COM 

Long-form blog content on sustainability in fashion, artisanal grassroots upliftment,

the future of luxury retail, pros and cons of AI, and lighter lifestyle topics.

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For Pearl Academy (Click to read)

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For Jaypore (Click to read)

WRITING FOR SELF

 

 Written words are my go-to, a way to process the world as it evolves around

me, & to express my feelings about all that intrigues me. Here is a

snapshot of the world as I see it, in my (written) words.

Gaon wali garmiyon ki chutti  (Click to see post)

Beauty in the Stark (Click to see post)

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 Raw Mango’s Design Philosophy (Click to see story) 

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Finding Degas in Fashion (Click to see story)

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Stories of Shekhawati Architecture (Click to see story)

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© 2025 PRERIKA RAO. ALL RIGHTS RESERVED.

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