PRERIKA RAO
Bill Gates said Content is King, back in 1996. Words that strongly resonate with me - or at least an iteration of them. For me, content is supreme, while being gender fluid. Backed by extensive market research, data analyses, and target audience preferences, I have created holistic content strategies for brands to reflect their core values and position them as market & thought leaders.
PEARL ACADEMY
Content planning for overall & schools branding - design, fashion, media, & business
Tailored strategies for marquee events, collaborations, campaigns & important initiatives
Website, social media, newsletter, SMS & WhatsApp, OOH, Print, TV, & OTT messaging
(+)50% website traffic, (+)25% user engagement across all platforms
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JAYPORE
Overarching content building to highlight the brand ethos & personality
Content campaigns for collaborations, events, & signature collection launches
Public Relations, social media, newsletter, & website messaging
(+)30% PR Share of voice, (+)65% social media engagement
EXCLUSIVELY.COM
Content strategy for designer associations, collection launches, exclusive international
brand launches, home decor & wedding verticals, alliances & corporate branding
PR, social media, website, blog, and direct marketing messaging
(+)75% PR share of voice, (+)150% EMV, (+)45% blog engagement
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