PRERIKA RAO
Design has been the cornerstone of my career, even as I pivoted away from a more traditional design career early on, dropping out of NIFT to pursue a marketing degree. Since then I have actively contributed to multimedia content development for several design & lifestyle brands, including graphic design creatives, infographics, animations, and video production. Software used - Adobe Photoshop, Illustrator, InDesign, and Premiere.
PEARL ACADEMY
Establishing brand design language & stylistic direction | Designing brand creatives for internal, website, newsletter & social media publication | Developing creative briefs - messaging, mood/story board, SEO optimized copy/script, placement outline, & color scheme/treatment for agencies | Providing direct input to creative & video agencies throughout the development process
(+)65% user engagement across platforms, (+)38% customer retention rate on website
Teacher's Day Creatives (Self-designed)/Click to see post)
Eid-ul-fitr Creatives (Self-designed/Click to see post)
28 Years of Pearl Creatives (Self-designed/Click to see post)
Adobe Awards Creative (Self-designed/Click to see post)
Alumni AMA Creative /GIF (Self-designed/Click to see post)
Only at Pearl Infographic (Designed with agency/Click to see post)
Diwali Creatives/GIFs (Designed with agency/Click to see post)
Kala Ghoda Creative/Video (Designed with agency/Click to see post)
Women's Day Creative/Video (Designed with agency/Click to see post)
School of Media Dean’s Video (Produced with agency)
Engendered Film Festival Video (Produced with agency)
Year Recap Video (Produced with agency)
JAYPORE
Designing social media creatives for quick turnaround | Coordinating with in-house designers for newsletter and social media creatives | Coordinating with partner organization design teams for association creatives & videos | Short form social media content creation – video stories, short animations
(+)45% social media engagement, (+)30% newsletter CTR
Soha Ali Khan’s Style Guide Creative (Self-designed/Click to see post)
Karigar Kahaniya Creative (Designed with in-house designer/Click to see post)
Bagru Block Printing Video (Created with partner organization/Click to see post)
EXCLUSIVELY.COM
Designing social media creatives for quick turnaround | Coordinating with in-house designers for blog and social media creatives | Coordinating with partner designers’ teams for collaborative social media creatives
Exclusively x Nikhil Thampi Creative (Self-designed/Click to view)
AIFW Street Style Creative (Self-designed/Click to view)
Weekly Fashion Edit Creative (Self-designed/Click to view)
MICHAELA WOLF
Designing social media, newsletter & WhatsApp creatives for design, fashion & luxury clients
© 2025 PRERIKA RAO. ALL RIGHTS RESERVED.
Alice Temperley VIP Sample Sale Invite Creative (Self-designed)